Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships Article 16

Law:: Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships
Chinese:: 電視節目廣告區隔與置入性行銷及贊助管理辦法第16條

Where a television business accepts sponsorship or title sponsorship, the name or trademark of the sponsor’s business/enterprise, agency (institution), group or person shall be explicitly revealed before or after the said program; such displayed information shall not considered as advertising time.The displayed information in the preceding paragraph shall not contain any advertisement and shall not exceed twenty seconds.Television businesses that fail to reveal the aforementioned information before or after the broadcasting of the program, but rather displays content in the form of an advertisement shall be dealt with according to Article 3 to 6.

中文原文電視節目廣告區隔與置入性行銷及贊助管理辦法第16條

電視事業於節目接受贊助或冠名贊助，應於該節目播送前或後明顯揭露贊助事業、機關（構）、團體或個人之名稱或商標，其揭露不計入廣告時間。
前項揭露贊助者之訊息，不得含有廣告內容，且其時間不得超過二十秒。
電視事業未於節目播送前或後揭露贊助者訊息，而於節目中呈現廣告內容者，依第三條至第六條規定處理。

English translation for reference only; the Chinese text prevails. Not legal advice.