Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships Article 15
Where a television business accepts title sponsorship, the dimensions of the name, logo, trademark, brand, or related graphics of the sponsors’ products, services, businesses, agencies (institutions), groups, or persons shall not appear larger than the logo of the television business.Where a television business broadcasts a sports or arts and cultural event program, the dimensions of the name, logo, trademark, brand, or related graphics of the sponsors’ products, services, businesses, agencies (institutions), groups, or persons shall not appear on more than one half of the screen, and the sponsor’s information shall not obscure or affect the progress of the event. However, the aforementioned graphics may appear on the whole screen at such appropriate times as an entrance procession, change of venue, pause, or half time, etc.The frequency of the appearance of sponsor’s information in the preceding paragraph shall conform to the principle of proportionality and shall not affect the rights of viewers; each appearance shall not exceed three seconds and shall not be accompanied by audio. However, the appearance of sponsor’s information in an appropriate position on the screen displaying such data as scoreboards shall not be subject to time limitations.
中文原文 電視節目廣告區隔與置入性行銷及贊助管理辦法第15條
電視事業於節目接受冠名贊助，該節目名稱冠以贊助者之產品、服務、事業、機關（構）、團體、個人之名稱、標識、商標、品牌或相關附屬圖案，其大小不得超過頻道事業之標識。
電視事業於運動賽事或藝文活動節目畫面中，得出現贊助者之產品、服務、事業、機關（構）、團體、個人之名稱、標識、商標、品牌或相關附屬圖案，其大小不得超過畫面之二分之一，且贊助者訊息不得遮蓋或影響賽事或活動之進行。
但於進場、轉場、暫停、休息等適當時機，其大小得為全畫面。
前項贊助者訊息之呈現次數應符合比例原則及不得影響視聽眾權益，每次不超過三秒鐘及不得搭配聲音。
但以附隨於記分板等數據畫面適當位置呈現時，不受時間限制。
電視事業於運動賽事或藝文活動節目畫面中，得出現贊助者之產品、服務、事業、機關（構）、團體、個人之名稱、標識、商標、品牌或相關附屬圖案，其大小不得超過畫面之二分之一，且贊助者訊息不得遮蓋或影響賽事或活動之進行。
但於進場、轉場、暫停、休息等適當時機，其大小得為全畫面。
前項贊助者訊息之呈現次數應符合比例原則及不得影響視聽眾權益，每次不超過三秒鐘及不得搭配聲音。
但以附隨於記分板等數據畫面適當位置呈現時，不受時間限制。