Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 6
Children’s programs that fall under any one of the following circumstances that impart obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity or comparative state of mind of the audience so as to impact consumption behavior s shall be deemed as being not recognizable and having no distinction from the inserted advertisements, unless otherwise stipulated in Article 4:1. The segment encourages children to ask parents to accept a product or service mentioned in the program.2. The segment takes advantage of children’s participation in order to encourage various forms of payment.
中文原文 廣播節目廣告區隔與置入性行銷及贊助管理辦法第6條
兒童節目內容之呈現,除第四條規定者外,以下列方式之一,明顯促銷、宣傳商品或服務,或鼓勵消費,或利用聽眾輕信或比較心理影響消費,為節目未能明顯辨認,並與其所插播之廣告未區隔:
一、誘使兒童要求家長接受節目中商品或服務之建議者。
二、利用兒童參與心理,鼓勵使用各種付費形式之互動者。
一、誘使兒童要求家長接受節目中商品或服務之建議者。
二、利用兒童參與心理,鼓勵使用各種付費形式之互動者。