Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 5
Current affairs programs that fall under any one of the following circumstances that impart an obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity or comparative state of mind of the audience so as to impact consumption behavior shall be deemed as being not recognizable and having no distinction from the inserted advertisements, unless otherwise stipulated in the preceding articles:1. Presents a single perspective or a positive and in-depth coverage of a specific product or service.2. Presents a specific vendor’s brand, product, service, slogan, utility, and usage during the broadcast and clearly fails to meet principle of proportion.
中文原文 廣播節目廣告區隔與置入性行銷及贊助管理辦法第5條
新聞報導內容之呈現，除前條規定者外，以下列方式之一，明顯促銷、宣傳商品或服務，或鼓勵消費，或利用聽眾輕信或比較心理影響消費，為節目未能明顯辨認，並與其所插播之廣告未區隔：
一、對特定商品或服務呈現單一觀點，或為正面且深入報導者。
二、呈現特定廠商品牌、商品、服務、標語、效用、使用方式之播送時間，明顯不符比例原則者。
一、對特定商品或服務呈現單一觀點，或為正面且深入報導者。
二、呈現特定廠商品牌、商品、服務、標語、效用、使用方式之播送時間，明顯不符比例原則者。