Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 11

Where the program broadcasted by a radio business is identified as conducting product placement marketing, the name or trademark of the vendor shall be explicitly disclosed before or after the said program; such disclosure shall be excluded from the advertising time.The message of the vendor disclosed in the preceding paragraph shall not contain any advertisement and shall not exceed 45 seconds.Radio businesses that fail to reveal the aforementioned information before or after the said program but display content in the form of advertisement shall be dealt with according to Article 3 to 6.