Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 10
Where the program broadcast by a radio business is identified as conducting product placement marketing, the production and broadcasting of relevant content should be naturally involved in the program content and shall not include any of the following circumstances:1. The segment deliberately affects the editing of program content;2. It directly encourages the purchase of a product or service;3. It exaggerates the effect of a product or service.
中文原文 廣播節目廣告區隔與置入性行銷及贊助管理辦法第10條
廣播事業於節目為置入性行銷時，其節目內容之製播，應依節目內容所需，融入節目情節，自然呈現，不得有下列之行為：
一、刻意影響節目內容編輯。
二、直接鼓勵購買商品或服務。
三、誇大商品或服務及其效果。
一、刻意影響節目內容編輯。
二、直接鼓勵購買商品或服務。
三、誇大商品或服務及其效果。