Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships Article 11
The program broadcast by a television business shall not be deemed as having placement marketing where the television business does not gain any profit from the product, trademark or service placed in the program in any of the following circumstances:1.The product, trademark or service in the program is identified as reasonable material for the production of the program.2.The program is produced by a foreign company and no post-production has been made by the television business.
中文原文 電視節目廣告區隔與置入性行銷及贊助管理辦法第11條
電視事業有下列情形之一，且未因節目置入之商品、商標或服務而獲得利益者，得不視為置入性行銷：
一、該商品、商標或服務在節目上之呈現，屬節目編輯上合理之素材。
二、該節目係他國業者產製，且未經電視事業後製者。
一、該商品、商標或服務在節目上之呈現，屬節目編輯上合理之素材。
二、該節目係他國業者產製，且未經電視事業後製者。