Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 3
Programs broadcast by a radio business shall be clearly distinguishable from inserted advertisements, unless otherwise stipulated in Radio and Television and the Regulations.The titles of programs broadcast by a radio business shall be announced at the beginning of each section of the program.The advertisements inserted in a program broadcast by a radio business shall be distinguishable from the program, whereby the host shall make such distinction by announcing time for advertisements or for industrial and commercial services, or using a specific melody or other appropriate methods.
中文原文 廣播節目廣告區隔與置入性行銷及贊助管理辦法第3條
廣播事業播送之節目應能明顯辨認,並與其所插播之廣告區隔。
但廣播電視法及本辦法另有規定者,不在此限。
廣播事業播送之節目,應於每段節目開始時播報節目名稱。
廣播事業播送之節目插播廣告時,主持人以播報進廣告、工商服務,或以特定固定音樂方式,或其他適當方式與節目區隔。
但廣播電視法及本辦法另有規定者,不在此限。
廣播事業播送之節目,應於每段節目開始時播報節目名稱。
廣播事業播送之節目插播廣告時,主持人以播報進廣告、工商服務,或以特定固定音樂方式,或其他適當方式與節目區隔。