Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 2

The terms used in the Regulations shall be defined as follows:1. Radio businesses: refers to businesses that operate radio stations.2. Title Sponsorship: refers to a radio program entitled with the name and/or brand of the sponsor’s product, service, business/enterprise, agency (institution), group or person.3. News Program: refers to current affairs, critiques or other forms of programs based on facts.4. Current Affairs Program: refers to all types of contents based on current events.5. Children’s Program: refers to programs produced for an audience below the age of twelve.
中文原文 廣播節目廣告區隔與置入性行銷及贊助管理辦法第2條
本辦法用詞,定義如下:
一、廣播事業:指經營廣播電臺之事業。
二、冠名贊助:指於節目名稱冠以贊助者之產品、服務、事業、機關(構)、團體、個人之名稱、品牌。
三、新聞節目:指以事實為基礎之新聞報導、評論或其他形式之節目。
四、新聞報導:指各類型以時事報導為主之內容。
五、兒童節目:指為未滿十二歲之人所製作之節目。

English translation for reference only; the Chinese text prevails. Not legal advice.