Regulations for the Distinction between Radio Programs and Advertisements and Product Placement Marketing and Sponsorships Article 16

Where a radio broadcasting business accepts sponsorship or title sponsorship in its program, the name or trademark of the sponsor’s business, agency (institution), group or person shall be explicitly disclosed before or after the said program, and such disclosure shall be excluded from the advertising time.The message of the sponsor disclosed in the preceding paragraph shall not contain any advertisement and shall not exceed 45 seconds.Radio businesses that fail to reveal the aforementioned information before or after the said program but display content in the form of advertisement shall be dealt with according to Article 3 to 6.