Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships Article 13
Sponsorship from business entities, agencies (institutions), groups, or persons offering the following products or services shall be forbidden:1.Tobacco products.2.International marriage matchmaking.3.Commodities and services which are illegal to sell or trade by law.4.Other commodities forbidden, by law, from advertising.Title sponsorship for television programs from business entities, agencies (institutions), groups, or persons listed below or offering the following products or services shall be forbidden from imparting the names, logos, trademarks, brands, or attaching patterns of the sponsors:1.Tobacco products.2.International marriage matchmaking.3.Commodities and services which are illegal to sell or trade by law.4.Political parties, party members responsible for party affairs, proposed candidates, or candidates.5.Referendums.6.Other commodities forbidden, by law, from advertising.Where a television business accepts sponsorship or title sponsorship for its programs yet its broadcast is restricted by other laws and regulations, the television business shall comply with said laws and regulations.
中文原文 電視節目廣告區隔與置入性行銷及贊助管理辦法第13條
電視事業不得於節目接受以下列商品或服務為營業之事業、機關(構)、團體或個人之贊助:
一、菸品。
二、跨國境婚姻媒合。
三、法令禁止販賣或交易之商品或服務。
四、其他法令禁止為廣告者。
電視事業不得於節目以下列產品、服務、事業、機關(構)、團體、個人之名稱、標識、商標、品牌或相關附屬圖案為冠名贊助:
一、菸品。
二、跨國境婚姻媒合。
三、法令禁止販賣或交易之商品或服務。
四、政黨、政黨黨務工作人員、擬參選人或候選人。
五、公民投票案。
六、其他法令禁止為廣告者。
電視事業於節目接受贊助或冠名贊助時,如其他法令限制呈現方式者,應遵守各該法令規範。
一、菸品。
二、跨國境婚姻媒合。
三、法令禁止販賣或交易之商品或服務。
四、其他法令禁止為廣告者。
電視事業不得於節目以下列產品、服務、事業、機關(構)、團體、個人之名稱、標識、商標、品牌或相關附屬圖案為冠名贊助:
一、菸品。
二、跨國境婚姻媒合。
三、法令禁止販賣或交易之商品或服務。
四、政黨、政黨黨務工作人員、擬參選人或候選人。
五、公民投票案。
六、其他法令禁止為廣告者。
電視事業於節目接受贊助或冠名贊助時,如其他法令限制呈現方式者,應遵守各該法令規範。