Regulations Governing Responsible Persons and Associated Persons of Securities Investment Consulting Enterprises Article 15
A responsible person, department head, branch unit managerial officer, associated person, or any other employee of a SICE shall exercise the care and fiduciary duty of a good-faith administrator, and abide by principles of good faith and integrity, in performing his or her duties.Unless otherwise provided by a law or regulation, a person referred to in the preceding paragraph may not engage in any of the following conduct:1. Using fraud, coercion, or other improper means in connection with the signing of mandate contracts.2. Acting as another person's agent in activities involving investment in securities or trading in securities-related products. However, this restriction does not apply to one who is the statutory agent of the principal.3. Stipulating that gains or losses from securities investments will be shared with a customer.4. Trading in the same securities as those recommended by the SICE to an investor, except in the case of a securities investment trust fund or an offshore fund.5. Engaging in false or deceptive conduct, rude invective, or other conduct obviously contrary to facts or sufficient to cause mistaken belief by another.6. Engaging in borrowing or lending of funds or securities with a customer, or acting as an intermediary in such a transaction.7. Keeping custody of or misappropriating a customer's securities, funds, personal stamp, or passbook.8. Intending to seek gain for oneself, another customer, or a third party through the use of investment analyses or recommendations, publications, or lectures that were made, issued, or given for a customer.9. Divulging a matter entrusted by a customer or other secret learned in the course of performing duties, except in answer to an inquiry undertaken in accordance with the law.10. Consenting or tacitly consenting to let another person use the name of the company or any of its associated persons to do business.11. Transmitting by any means a message to a customer containing trading recommendations lacking a reasonable analytical basis or source data.12. Making determinations or forecasts of the future price of a specific security, or making trading recommendations for specific securities without providing a reasonable analytical basis, to unspecified persons in a public venue or through a mass media other than radio or television.13. Performing investment analyses for investors by means such as divination or appeals to spirits.14. Encouraging or inducing others through writing, pictures, speech, or any other method to refuse to perform settlement obligations for securities investment or trading, to assemble and protest, or engage in other acts that would disturb the order of trading markets.15. Using non-full-time personnel to solicit customers, or providing unreasonable commissions.16. Conducting securities investment analysis activities or other business activities under a name other than one's actual name (under an alias).17. Providing a securities investment consulting service as a form of gift.18. Conducting business operations at a place of business not registered for such purposes.19. Any other conduct in violation of securities and futures laws and regulations or prohibited by rules of the FSC.
中文原文 證券投資顧問事業負責人與業務人員管理規則第15條
證券投資顧問事業之負責人、部門主管、分支機構經理人、業務人員或其他受僱人應以善良管理人之注意義務及忠實義務，本誠實信用原則執行業務。
前項人員，除法令另有規定外，不得有下列行為：
一、以詐欺、脅迫或其他不正當方式簽訂委任契約。
二、代理他人從事有價證券投資或證券相關商品交易行為。
但為委託人之法定代理人，不在此限。
三、與客戶為投資有價證券收益共享或損失分擔之約定。
四、買賣該事業推介予投資人相同之有價證券。
但證券投資信託基金及境外基金，不在此限。
五、為虛偽、欺罔、謾罵或其他顯著有違事實或足致他人誤信之行為。
六、與客戶有借貸款項、有價證券，或為借貸款項、有價證券之居間情事。
七、保管或挪用客戶之有價證券、款項、印鑑或存摺。
八、意圖利用對客戶之投資研究分析建議、發行之出版品或舉辦之講習，謀求自己、其他客戶或第三人利益之行為。
九、非依法令所為之查詢，洩漏客戶委任事項及其他職務所獲悉之秘密。
十、同意或默許他人使用本公司或業務人員名義執行業務。
十一、以任何方式向客戶傳送無合理分析基礎或根據之建議買賣訊息。
十二、於公開場所或廣播、電視以外之傳播媒體，對不特定人就個別有價證券未來之價位作研判預測，或未列合理研判分析依據對個別有價證券之買賣進行推介。
十三、藉卜筮或怪力亂神等方式，為投資人作投資分析。
十四、以文字、圖畫、演說或他法鼓動或誘使他人拒絕履行證券投資買賣之交割義務、為抗爭或其他擾亂交易市場秩序之行為。
十五、利用非專職人員招攬客戶或給付不合理之佣金。
十六、以非真實姓名（化名）從事證券投資分析活動或其他業務行為。
十七、以證券投資顧問服務為贈品。
十八、於非登記之營業處所經營業務。
十九、其他違反證券暨期貨管理法令或經本會規定不得為之行為。
前項人員，除法令另有規定外，不得有下列行為：
一、以詐欺、脅迫或其他不正當方式簽訂委任契約。
二、代理他人從事有價證券投資或證券相關商品交易行為。
但為委託人之法定代理人，不在此限。
三、與客戶為投資有價證券收益共享或損失分擔之約定。
四、買賣該事業推介予投資人相同之有價證券。
但證券投資信託基金及境外基金，不在此限。
五、為虛偽、欺罔、謾罵或其他顯著有違事實或足致他人誤信之行為。
六、與客戶有借貸款項、有價證券，或為借貸款項、有價證券之居間情事。
七、保管或挪用客戶之有價證券、款項、印鑑或存摺。
八、意圖利用對客戶之投資研究分析建議、發行之出版品或舉辦之講習，謀求自己、其他客戶或第三人利益之行為。
九、非依法令所為之查詢，洩漏客戶委任事項及其他職務所獲悉之秘密。
十、同意或默許他人使用本公司或業務人員名義執行業務。
十一、以任何方式向客戶傳送無合理分析基礎或根據之建議買賣訊息。
十二、於公開場所或廣播、電視以外之傳播媒體，對不特定人就個別有價證券未來之價位作研判預測，或未列合理研判分析依據對個別有價證券之買賣進行推介。
十三、藉卜筮或怪力亂神等方式，為投資人作投資分析。
十四、以文字、圖畫、演說或他法鼓動或誘使他人拒絕履行證券投資買賣之交割義務、為抗爭或其他擾亂交易市場秩序之行為。
十五、利用非專職人員招攬客戶或給付不合理之佣金。
十六、以非真實姓名（化名）從事證券投資分析活動或其他業務行為。
十七、以證券投資顧問服務為贈品。
十八、於非登記之營業處所經營業務。
十九、其他違反證券暨期貨管理法令或經本會規定不得為之行為。