Act Governing Food Safety and Sanitation Article 28
The labeling, promotion or advertisement of foods, food additives, food cleansers, and food utensils, food containers or packaging designated by the central competent authority in a public announcement shall not be false, exaggerated, or misleading.Foods shall not be so labeled, promoted or advertised as having medical efficacy.The central competent authority may prescribe restrictions on the sales, promotion, or advertising for special dietary foods or foods which easily lead to chronic diseases or are unsuitable for long-term consumption for children and persons with special needs. The regulations governing the food items, restrictions on the sales promotion or advertising, prohibition of publishing and broadcasting and other matters to be complied with shall be prescribed by the central competent authority.The regulations governing the determining standards of the false, exaggerated or misleading labeling, promotion or advertisement referred to in Paragraph 1 and medical efficacy referred to in Paragraph 2, contents, methods of the promotion or advertisement and other matters to be complied with shall be prescribed by the central competent authority.
中文原文 食品安全衛生管理法第28條
食品、食品添加物、食品用洗潔劑及經中央主管機關公告之食品器具、食品容器或包裝，其標示、宣傳或廣告，不得有不實、誇張或易生誤解之情形。
食品不得為醫療效能之標示、宣傳或廣告。
中央主管機關對於特殊營養食品、易導致慢性病或不適合兒童及特殊需求者長期食用之食品，得限制其促銷或廣告；其食品之項目、促銷或廣告之限制與停止刊播及其他應遵行事項之辦法，由中央主管機關定之。
第一項不實、誇張或易生誤解與第二項醫療效能之認定基準、宣傳或廣告之內容、方式及其他應遵行事項之準則，由中央主管機關定之。
食品不得為醫療效能之標示、宣傳或廣告。
中央主管機關對於特殊營養食品、易導致慢性病或不適合兒童及特殊需求者長期食用之食品，得限制其促銷或廣告；其食品之項目、促銷或廣告之限制與停止刊播及其他應遵行事項之辦法，由中央主管機關定之。
第一項不實、誇張或易生誤解與第二項醫療效能之認定基準、宣傳或廣告之內容、方式及其他應遵行事項之準則，由中央主管機關定之。