Regulations Governing Advertisement and Promotion of Food Products Not Suitable for Long-term Consumption by Children Article 3
It is specified that the above-defined food products are banned from being advertised and promoted by the following practices:1.Advertise on a dedicated TV channel for children from 5 pm to 9 pm;2.Advertise the food products by showing or implying that it can be a replacement of a regular meal;3.Promote the food products with toys that are given as free gifts, with additional price or as an encouragement.The “dedicated TV channel for children” in Paragraph 1 indicates the TV channel operators who identified the nature of their channels’ programme as “for children” on the application form of Satellite Broadcasting & Television License or Foreign Satellite Broadcasting & Television Permit.
中文原文 不適合兒童長期食用之食品廣告及促銷管理辦法第3條
前條所列食品，其廣告及促銷不得以下列方式為之：
一、十七時至二十一時，於兒童頻道刊播廣告。
二、以可取代正餐飲食之表示或表徵為廣告。
三、對兒童以贈送、加購玩具或以玩具為獎勵等方式為促銷。
前項第一款所稱兒童頻道，指衛星廣播電視事業執照申請書或境外衛星廣播電視事業許可申請書之頻道節目屬性欄位中，勾選為「兒童」者。
一、十七時至二十一時，於兒童頻道刊播廣告。
二、以可取代正餐飲食之表示或表徵為廣告。
三、對兒童以贈送、加購玩具或以玩具為獎勵等方式為促銷。
前項第一款所稱兒童頻道，指衛星廣播電視事業執照申請書或境外衛星廣播電視事業許可申請書之頻道節目屬性欄位中，勾選為「兒童」者。