Satellite Broadcasting Act Article 33
The duration of placement marketing and displaying the sponsor information shall not be counted in the duration of advertisements according to Paragraph 3 of Article 31 and preceding Article.The category of placement marketing programs; identification of news/report, children, sporting event and cultural/artistic activity programs; readily recognition and distinction of programs and inserted advertisements; methods of the placement marketing and sponsor information being applied or revealed; and restrictions and other regulatory matters shall all be enacted by the regulatory agency.
中文原文 衛星廣播電視法第33條
依第三十一條第三項及前條規定為置入性行銷及揭露贊助者之時間,不計入廣告時間。
得為置入性行銷之節目類型、新聞報導、兒童、運動賽事及藝文活動節目之認定、節目與其所插播廣告之明顯辨認與區隔、置入性行銷置入者與贊助者揭露訊息之方式、限制及其他應遵行事項之辦法,由主管機關定之。
得為置入性行銷之節目類型、新聞報導、兒童、運動賽事及藝文活動節目之認定、節目與其所插播廣告之明顯辨認與區隔、置入性行銷置入者與贊助者揭露訊息之方式、限制及其他應遵行事項之辦法,由主管機關定之。