Satellite Broadcasting Act Article 2

The terms used in this Act shall be defined as follows:1. Satellite Broadcasting: Refers to the transmission of sound or visual signals, via satellite, for audio and visual reception by the public;2. Satellite Broadcasting Business: Refers to a direct satellite broadcasting service operator or a satellite broadcasting program supplier;3. Direct Satellite Broadcasting Service Operator (referred to hereinafter as "service operator"): Refers to a business which uses its own or others' facilities to provide satellite broadcasting services and directly charge subscribers for the service;4. Satellite Broadcasting Program Supplier (referred to hereinafter as "program supplier"): Refers to a legal entity which transmits programs or advertisements, via satellite, to public audio and visual broadcasting platform with its own transponders or channels or those rented from satellite transponder operators;5. Foreign Satellite Broadcasting Business: Refers to a foreign satellite broadcasting operator which transmits, via satellite, programs or advertisements to areas within the jurisdiction of the Republic of China;6. Satellite Transponder (referred to hereinafter as "transponder"): Refers to the communications relay facilities set up on the satellite to receive the up-link signals sent out from earth stations, and then transmit them back to earth stations after they are transponded to the down-link frequencies.7. Other Type Channel and Program Supply Business: Refers to the business that, via methods other than the satellite, transmit program or advertisement of a specific channel to the public audio and visual broadcasting platform;8. Shopping Channel: Refers to the advertising channel that is designated to promote products or services;9. Internal Control Mechanism: Including the structure, personnel arrangement, quality control operating procedures, and program and advertisement production and transmission standards of the internal control organization.10. Programs: Refer to the content of a scheduled independent unit composed by a series of images, sounds and relevant words11. Advertisements: Refer to images, sounds and relevant words broadcasted by an enterprise, agency (institution) group or person for the purpose of marketing or propagating product, concept, service or image.12. Sponsorships: Refer to monetary or non-monetary payment offered by an enterprise, agency (institution) group or person for the purpose of promoting specific name, brand, image, activity or product under the circumstances of not affecting the content or independency of editing or producing the program.13. Placement marketing: Refers to the behavior of presenting specific concept, product, brand, service or relevant information and characteristics in a program based on the compensable or quid pro quo relation with an enterprise, agency (institution), group or person for the purpose of marketing or propagation.