Radio and Television Act Article 2

The terms used in this Act shall be defined as follows:1. Radio: Refers to the wireless transmission of sound for direct listening by the public.2. Television: Refers to the wireless transmission of video for direct listening or viewing by the public.3. Radio/television stations: Refer to legally approved and established radio/television stations (hereinafter referred to as stations).4. Radio/television businesses: Refer to businesses that operate radio/television stations.5. Frequencies: Refer to frequencies used for wireless electric wave transmissions by wireless radio/television stations.6. Programs: Refer to the content of a scheduled independent unit composed by a series of images, sounds and relevant words.7. Advertisements: Refer to images, sounds and relevant words broadcasted by an enterprise, agency (institution) group or person for the purpose of marketing or propagating product, concept, service or image.8. Sponsorships: Refer to monetary or non-monetary payment offered by an enterprise, agency (institution) group or person for the purpose of promoting specific name, brand, image, activity or product under the circumstances of not affecting the content or independency of editing or producing the program.9. Placement marketing: Refers to the behavior of presenting specific concept, product, brand, service or relevant information and characteristics in a program based on the compensable or quid pro quo relation with an enterprise, agency (institution), group or person for the purpose of marketing or propagation.