Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships Article 9
Where the programs broadcast by a television business are identified as making use of placement marketing, the production and broadcasting of relevant content shall be included naturally in the program content and shall not include any of the following actions:1.Purposefully altering the editing of program content.2.Direct encouragement of the purchase of a product or service.3.Exaggeration of the effect of a product or service.4.Overexposes the product, trademark or service.
中文原文 電視節目廣告區隔與置入性行銷及贊助管理辦法第9條
電視事業於節目為置入性行銷時，其節目內容之製播，應依節目內容所需，融入節目情節，自然呈現，不得有下列之行為：
一、刻意影響節目內容編輯。
二、直接鼓勵購買商品或服務。
三、誇大商品或服務及其效果。
一、刻意影響節目內容編輯。
二、直接鼓勵購買商品或服務。
三、誇大商品或服務及其效果。