Regulations for the Distinction between Television Programs and Advertisements, Product Placement Marketing, and Sponsorships Article 6
Children’s programs that fall under any one of the following circumstances that impart obvious promotion or publicity of a product or service, encourage consumption, or take advantage of the credulity of viewers so as to impact consumption shall be deemed as having no distinction from the inserted advertisements, unless as otherwise specified in Article 4:1.Encourages children to ask parents to accept the recommendation of commercial products or services related to the program content.2.Takes advantage of children's participation in order to encourage various forms of payment.
中文原文 電視節目廣告區隔與置入性行銷及贊助管理辦法第6條
兒童節目內容之呈現，除第四條規定者外，以下列方式之一，明顯促銷、宣傳商品或服務，或鼓勵消費，或利用視聽眾輕信或比較心理影響消費者，為節目未能明顯辨認，並與其所插播之廣告未區隔：
一、誘使兒童要求家長接受節目中商品或服務之建議者。
二、利用兒童參與心理，鼓勵使用各種付費形式之互動者。
一、誘使兒童要求家長接受節目中商品或服務之建議者。
二、利用兒童參與心理，鼓勵使用各種付費形式之互動者。