Budget Act Article 62-1
Based on administrative neutrality and maintaining freedom of the press and the rights of the people, the policy as well as business promotion conducted by all government agencies and state-run enterprises, foundations with the accumulated government-donated fund exceeding over 50%, and businesses with government-reinvested capital over 50% via print media, broadcast media, online media (social media included) and TV media should be clearly marked as advertisement and reveal the sponsor, and shall not be conducted in the way of product placement.The implementation of the budget as referred to in the preceding Paragraph should be under tightened control of each competent agency. The topic of promotion, media type,implementation period, amount and implementation agency, should be published on the websites of each competent agency and the DGBAS every month, and submitted to the Legislative Yuan for reference every quarter.
中文原文 預算法第62-1條
基於行政中立、維護新聞自由及人民權益,政府各機關暨公營事業、政府捐助基金百分之五十以上成立之財團法人及政府轉投資資本百分之五十以上事業,編列預算於平面媒體、廣播媒體、網路媒體(含社群媒體)及電視媒體辦理政策及業務宣導,應明確標示其為廣告且揭示辦理或贊助機關、單位名稱,並不得以置入性行銷方式進行。
前項辦理政策及業務宣導之預算,各主管機關應就其執行情形加強管理,按月於機關資訊公開區公布宣導主題、媒體類型、期程、金額、執行單位等事項,並於主計總處網站專區公布,按季送立法院備查。
前項辦理政策及業務宣導之預算,各主管機關應就其執行情形加強管理,按月於機關資訊公開區公布宣導主題、媒體類型、期程、金額、執行單位等事項,並於主計總處網站專區公布,按季送立法院備查。