Financial Consumer Protection Act Article 8
A financial services enterprise, in publishing or broadcasting advertisements or carrying out solicitation or promotional activities, shall not engage in falsehood, deception, concealment, or other conduct sufficient to mislead another party and shall ensure the truthfulness of the content of its advertisements. The obligation it bears to financial consumers shall not be less than that indicated in the content of the aforementioned advertisements or in the materials or explanations provided to financial consumers in the aforementioned solicitation or promotional activities.Regulations governing the methods, content, and other requirements pertaining to the advertisements and solicitation or promotional activities of the preceding paragraph shall be prescribed by the competent authority.A financial services enterprise shall not take advantage of education and awareness programs to introduce individual financial products or services.
中文原文 金融消費者保護法第8條
金融服務業刊登、播放廣告及進行業務招攬或營業促銷活動時,不得有虛偽、詐欺、隱匿或其他足致他人誤信之情事,並應確保其廣告內容之真實,其對金融消費者所負擔之義務不得低於前述廣告之內容及進行業務招攬或營業促銷活動時對金融消費者所提示之資料或說明。
前項廣告、業務招攬及營業促銷活動之方式、內容及其他應遵行事項之辦法,由主管機關定之。
金融服務業不得藉金融教育宣導,引薦個別金融商品或服務。
前項廣告、業務招攬及營業促銷活動之方式、內容及其他應遵行事項之辦法,由主管機關定之。
金融服務業不得藉金融教育宣導,引薦個別金融商品或服務。