Regulations Governing Institutions Engaging In Credit Card Business Article 19
Card issuers shall observe the following rules in conducting marketing activities:1. The appeals of "fast card approval", "apply with another card", and "apply with a business card" and other imprudent marketing activities are prohibited.2. Street marketing (arcade included) is prohibited.3. A control mechanism for blank credit card application forms and a management mechanism for salespersons and sources of incoming applications shall be established.Card issuers may not offer gifts, prizes or other benefits to the applicants, cardholders or other third parties in their card application, card approval, card activation, cash advance or revolving credit related activities.The rights or benefits offered by a card issuer to its new cardholders for an agreed period of time may not be changed during said agreed period without the consent of the cardholder, unless the change is made necessary for reasons not attributable to the fault of the card issuer. If the aforementioned change condition is met, the card issuer shall give the cardholders at least a 60-days notice in writing or by electronic document as agreed with the cardholder in advance.The offering of credit card bonus points by card issuers and the use of such points shall be carried out in accordance with the requirements set out by the Competent Authority.
中文原文 信用卡業務機構管理辦法第19條
發卡機構行銷時,應依下列規定辦理:
一、禁止以「快速核卡」、「以卡辦卡」、「以名片辦卡」及其他未審慎核卡之行銷行為等為訴求。
二、禁止行銷人員於街頭(含騎樓)行銷。
三、應建立信用卡空白申請書控管機制,及對行銷人員與申請案件進件來源之管理機制。
發卡機構不得於辦卡、核卡、開卡、預借現金及動用循環信用時,給予申請人、持卡人或其他第三人贈品或獎品等優惠。
發卡機構於核發新卡時所提供之權益或優惠,除有不可歸責於發卡機構之事由外,於約定之提供期間內未經持卡人同意不得變更,且於符合前開變更條件時,亦應於六十日前以書面或事先與持卡人約定之電子文件通知持卡人。
發卡機構提供信用卡紅利點數之事由及使用範圍,應依主管機關之規定辦理。
一、禁止以「快速核卡」、「以卡辦卡」、「以名片辦卡」及其他未審慎核卡之行銷行為等為訴求。
二、禁止行銷人員於街頭(含騎樓)行銷。
三、應建立信用卡空白申請書控管機制,及對行銷人員與申請案件進件來源之管理機制。
發卡機構不得於辦卡、核卡、開卡、預借現金及動用循環信用時,給予申請人、持卡人或其他第三人贈品或獎品等優惠。
發卡機構於核發新卡時所提供之權益或優惠,除有不可歸責於發卡機構之事由外,於約定之提供期間內未經持卡人同意不得變更,且於符合前開變更條件時,亦應於六十日前以書面或事先與持卡人約定之電子文件通知持卡人。
發卡機構提供信用卡紅利點數之事由及使用範圍,應依主管機關之規定辦理。