Regulations Governing Cross-selling Activities Among Subsidiaries of a Financial Holding Company Article 11

When subsidiaries of a financial holding company share their customer data and collect personal data for marketing purposes, such data shall not be used for purposes other than marketing, and shall be handled strictly in accordance with the following regulations:1. When disclosing, referring, or sharing customer data, unless otherwise provided by laws and regulations, or explicitly consented to by the customer in a signed contract or in writing, the data disclosed, referred, or shared shall not contain any data other than the customer's name or address.2. In transaction contracts with customers, the terms regarding the use of customer data shall provide fields for customers to choose whether they agree to provide data other than their names or addresses for marketing database creation, disclosure, referral, or sharing. This shall be confirmed by the customer by signing or other methods that can identify the customer's identity and expression of intent, and the names of the subsidiaries utilizing the data shall be clearly listed. Where subsidiaries increase or decrease due to organizational changes of the financial holding company, an announcement shall be made on the websites of the financial holding company and its subsidiaries.3. Terms and conditions in transaction contracts with customers regarding the sharing of customer data shall be presented in a conspicuous font to remind customers, and the names of the subsidiaries utilizing the customer data shall be disclosed. Furthermore, a simple method (such as telephone notification) by which customers may request to stop the sharing of their relevant information at any time shall be clearly communicated or agreed upon. Upon receiving a notification from a customer to stop using their data, a subsidiary of a financial holding company shall immediately stop the use of the data by the financial holding company and all its subsidiaries. However, if the customer explicitly instructs that the scope of subsidiaries stopped from utilizing data does not extend to all subsidiaries, it may be handled in accordance with the intent of the customer's notification.4. Information regarding a subsidiary's customer who disagrees to the company's continued use of their data shall be communicated to marketing personnel of each subsidiary, department, product line, and outsourced unit, and the computer control systems shall be modified accordingly.For operations involving the use of customer data, sound confidentiality measures shall be established, and a dedicated unit or personnel shall be designated to take charge of such use. A customer database shall be established to properly store, safeguard, and manage customer-related data, and security measures for the customer database shall be established to ensure that only authorized employees may use customer data.
中文原文 金融控股公司子公司間共同行銷管理辦法第11條
金融控股公司之子公司間交互運用客戶資料,基於行銷目的蒐集個人資料時,不得為行銷目的外之利用,並應切實依下列規範辦理:
一、於揭露、轉介或交互運用客戶資料時,除法令另有規定、經客戶簽訂契約或書面明示同意者外,所揭露、轉介或交互運用之資料不得含有客戶姓名或地址以外之其他資料。
二、與客戶之往來契約,有關客戶資料之使用條款應訂定讓客戶選擇是否同意提供姓名或地址以外之其他資料作為行銷建檔、揭露、轉介或交互運用之欄位,經客戶以簽名或其他得以辨識客戶同一性及其意思表示之方式確認,並應列明運用資料之子公司名稱。
金融控股公司因其組織異動,而有子公司增減時,應於金融控股公司及其子公司網站公告。
三、與客戶之往來契約有關交互運用客戶資料等相關條款,應以明顯字體提醒客戶注意,並揭露交互運用客戶資料之子公司名稱,且明確告知或約定客戶得隨時要求停止對其相關資訊交互運用之簡易方式(如電話通知)。
金融控股公司之子公司於接獲客戶通知停止使用其資料後,應立即停止金融控股公司及所有子公司相互使用其資料,但如客戶明確指示停止交互運用資料之子公司範圍非及於所有子公司者,得依客戶通知之意旨辦理。
四、子公司客戶不同意公司繼續使用其資料之資訊,應通知各子公司、部門、產品線及各委外單位等之行銷人員,並配合修正電腦控管系統。
對客戶資料使用之作業,應建立完善之保密措施,設置專責單位或人員負責,且應建立客戶資料庫,妥善儲存、保管及管理客戶相關資料,及建立該客戶資料庫之安全措施,僅被授權員工始可使用客戶資料。

English translation for reference only; the Chinese text prevails. Not legal advice.