Regulations Governing Securities Investment Consulting Enterprises (Originally Adopted 2004.10.30) Article 13
A SICE shall operate in accordance with the Act, any orders issued pursuant to the Act, and contractual stipulations, acting with the care of a good administrator and exercising its fiduciary duty in accordance with principles of good faith and credit.Except where law or regulation provide otherwise, a SICE as referred to in the preceding paragraph may not engage in the following conduct:1. Using fraud, coercion, or other improper means in connection with the signing of mandate contracts.2. Acting as agent for others in securities investment or securities-related commodity trading activities.3. Stipulating that gains or losses from securities investments will be shared with a customer.4. Making trades in the same securities as those recommended to an investor by the SICE, provided that this shall not apply to securities investment trust funds and offshore funds.5. Engaging in false or deceptive conduct, rude invective, or other conduct contrary to facts or sufficient to cause misplaced trust.6. Engaging in borrowing or lending of funds or securities with a customer, or acting as intermediary in such a transaction.7. Keeping custody of or misappropriating a customer's securities, funds, personal stamp, or passbook.8. Attempting to seek gain for oneself, another customer, or a third party through the use of investment analyses or recommendations, publications issued, or lectures given for a customer.9. Divulging a matter entrusted by a customer or a secret learned while performing its duties, except in answer to an inquiry undertaken in accordance with the law.10. Consenting to or tacitly allowing others to use the company name or an associated person's name in doing business.11. Transmission by any means of a message to a customer containing trading recommendations lacking a sound analytical basis or source.12. Making forecasts of the future price of a specific security or making trading recommendations regarding a specific security to unspecified persons, in a public venue or in a broadcast media other than radio or television, without providing an analytical basis.13. Producing and broadcasting, or engaging others to produce and broadcast, securities investment analysis programs, with someone other than an employee of the SICE acting as program host.14. Performing investment analyses for a customer by means of divination or an appeal to spirits.15. Encouraging or inducing others through writing, pictures, speech, or any other method to refuse performance of securities trading settlement obligations, to assemble and protest, or engage in other acts that would disturb the order of the securities markets.16. Using non-professional personnel to solicit customers, or requesting the payment of unreasonable commissions.17. Conducting securities investment analysis activities or other business activities under a non-registered name.18. Making a donation of securities investment consulting services.19. Operating business at a non-registered place of business.20. Entering into an agreement with any other person to share the profits and operating expenses, and to participate in the operation of the securities investment consulting business under the name of the company or of an employee.21. Any other conduct in contravention of securities and futures laws and regulations or prohibited by FSC regulations.Except where other laws or FSC regulations so provide, a SICE as referred to in paragraph 1 shall maintain the confidentiality of information on customers, their trading histories, and other related information.A SICE shall adopt and implement rules governing the administration of internal personnel in accordance with SITCA regulations.
中文原文 證券投資顧問事業管理規則（931030訂定）第13條
證券投資顧問事業應依本法、本法授權訂定之命令及契約之規定，以善良管理人之注意義務及忠實義務，本誠實及信用原則執行業務。
前項事業除法令另有規定外，不得有下列行為：
一、以詐欺、脅迫或其他不正當方式簽訂委任契約。
二、代理他人從事有價證券投資或證券相關商品交易行為。
三、與客戶為投資有價證券收益共享或損失分擔之約定。
四、買賣該事業推介予投資人相同之有價證券。
但證券投資信託基金及境外基金，不在此限。
五、為虛偽、欺罔、謾罵或其他顯著有違事實或足致他人誤信之行為。
六、與客戶有借貸款項、有價證券，或為借貸款項、有價證券之居間情事。
七、保管或挪用客戶之有價證券、款項、印鑑或存摺。
八、意圖利用對客戶之投資研究分析建議、發行之出版品或舉辦之講習，謀求自己、其他客戶或第三人利益之行為。
九、非依法令所為之查詢，洩漏客戶委任事項及其他職務所獲悉之秘密。
十、同意或默許他人使用本公司或業務人員名義執行業務。
十一、以任何方式向客戶傳送無合理分析基礎或根據之建議買賣訊息。
十二、於公開場所或廣播、電視以外之傳播媒體，對不特定人就個別有價證券未來之價位作研判預測，或未列合理研判分析依據對個別有價證券之買賣進行推介。
十三、自行或委託他人製播之證券投資分析節目，以非事業之受僱人擔任節目主持人。
十四、藉卜筮或怪力亂神等方式，為投資人作投資分析。
十五、以文字、圖畫、演說或他法鼓動或誘使他人拒絕履行證券投資買賣之交割義務、為抗爭或其他擾亂交易市場秩序之行為。
十六、利用非專職人員招攬客戶或給付不合理之佣金。
十七、以非登記名稱從事證券投資分析活動或其他業務行為。
十八、以證券投資顧問服務為贈品。
十九、於非登記之營業處所經營業務。
二十、與他人約定利潤與營業費用分成，並以本公司或受僱人名義參與經營證券投資顧問業務。
二十一、其他違反證券暨期貨管理法令或經本會規定不得為之行為。
第一項事業對於客戶個人資料、往來交易資料及其他相關資料，除其他法律或本會另有規定外，應保守秘密。
證券投資顧問事業應依同業公會規定訂定內部人員管理規範，並執行之。
前項事業除法令另有規定外，不得有下列行為：
一、以詐欺、脅迫或其他不正當方式簽訂委任契約。
二、代理他人從事有價證券投資或證券相關商品交易行為。
三、與客戶為投資有價證券收益共享或損失分擔之約定。
四、買賣該事業推介予投資人相同之有價證券。
但證券投資信託基金及境外基金，不在此限。
五、為虛偽、欺罔、謾罵或其他顯著有違事實或足致他人誤信之行為。
六、與客戶有借貸款項、有價證券，或為借貸款項、有價證券之居間情事。
七、保管或挪用客戶之有價證券、款項、印鑑或存摺。
八、意圖利用對客戶之投資研究分析建議、發行之出版品或舉辦之講習，謀求自己、其他客戶或第三人利益之行為。
九、非依法令所為之查詢，洩漏客戶委任事項及其他職務所獲悉之秘密。
十、同意或默許他人使用本公司或業務人員名義執行業務。
十一、以任何方式向客戶傳送無合理分析基礎或根據之建議買賣訊息。
十二、於公開場所或廣播、電視以外之傳播媒體，對不特定人就個別有價證券未來之價位作研判預測，或未列合理研判分析依據對個別有價證券之買賣進行推介。
十三、自行或委託他人製播之證券投資分析節目，以非事業之受僱人擔任節目主持人。
十四、藉卜筮或怪力亂神等方式，為投資人作投資分析。
十五、以文字、圖畫、演說或他法鼓動或誘使他人拒絕履行證券投資買賣之交割義務、為抗爭或其他擾亂交易市場秩序之行為。
十六、利用非專職人員招攬客戶或給付不合理之佣金。
十七、以非登記名稱從事證券投資分析活動或其他業務行為。
十八、以證券投資顧問服務為贈品。
十九、於非登記之營業處所經營業務。
二十、與他人約定利潤與營業費用分成，並以本公司或受僱人名義參與經營證券投資顧問業務。
二十一、其他違反證券暨期貨管理法令或經本會規定不得為之行為。
第一項事業對於客戶個人資料、往來交易資料及其他相關資料，除其他法律或本會另有規定外，應保守秘密。
證券投資顧問事業應依同業公會規定訂定內部人員管理規範，並執行之。