Securities Investment Trust and Consulting Act Article 70-1
A person or entity that is not a securities investment trust enterprise or securities investment consulting enterprise may not do any of the following in advertising in connection with securities investment or business solicitation:1.Mislead people to believe that it has been approved by the Competent Authority to operate securities investment trust, securities investment consulting, or discretionary investment businesses.2.Concurrently with engaging in investment analysis, do any customer solicitation or investment inducement for the purpose of providing securities investment advice.3.Make any representation of guaranteeing profits or bearing losses for securities investment.4.Cite testimonials, letters of appreciation, past performance, or other similar words or representations that could readily lead others to have mistaken faith in the profitability of securities investment.5.Falsely use the name of any well-known person or company from the political, financial, monetary, video or film, or other domain to recommend, solicit or induce investment in securities.6.Any other inappropriate recommendation/promotional conduct related to the preceding five subparagraphs.An internet platform provider, internet application service provider, internet access service provider, or other network communication media enterprise, when publishing or broadcasting any advertisement that is of a person or entity that is not a securities investment trust enterprise or securities investment consulting enterprise and that involves securities investment or business solicitation, shall in the advertisement disclose or specify the commissioning publisher or sponsor and other related information.An internet platform provider, internet application service provider, internet access service provider, or other network communication media enterprise may not publish or broadcast any advertisement that violates either of the preceding two preceding paragraphs. If it subsequently becomes aware of such a violation after publishing or broadcasting an advertisement, it shall, at its own initiative or within a deadline as notified by a judicial police authority, remove the advertisement, restrict the browsing of it, cease broadcasting it, or take other necessary measures.When an internet platform provider, internet application service provider, internet access service provider, or other network communication media enterprise publishes or broadcasts an advertisement that violates paragraph 1 or paragraph 2, it shall be jointly and severally liable with the commissioning publisher and sponsor of the advertisement for damages to anyone who suffers damage because of mistaken belief in the advertisement content or because of being defrauded. However, this shall not apply if it has already taken necessary measures under the latter part of the preceding paragraph.An enterprise's joint and several liability for damages under the preceding paragraph may be reduced or remitted under any of the following circumstances:1.It does not receive any property/financial benefit from the publishing or broadcasting of the advertisement.2.The publishing or broadcasting of the advertisement was not done out of intent or gross negligence.
中文原文 證券投資信託及顧問法第70-1條
非屬證券投資信託事業及證券投資顧問事業者，為涉及有價證券投資或業務招攬之廣告，不得有下列行為：
一、使人誤信其業經主管機關核准經營證券投資信託、證券投資顧問或全權委託投資業務。
二、從事投資分析之同時，有以提供有價證券投資建議為目的之客戶招攬或投資勸誘行為。
三、為有價證券投資保證獲利或負擔損失之表示。
四、引用各種推薦書、感謝函、過去績效或其他易使人誤認有價證券投資確可獲利之類似文字或表示。
五、冒用政治、財經、金融、影視、其他著名人士或公司名義，對有價證券進行推介、招攬或引誘投資。
六、與前五款相關之其他不當推介行為。
網際網路平臺提供者、網際網路應用服務提供者、網際網路接取服務提供者或其他網路傳播媒體業者，刊登或播送非屬證券投資信託事業或證券投資顧問事業者涉及有價證券投資或業務招攬之廣告，應於廣告中載明或敘明委託刊播者、出資者及其他相關資訊。
網際網路平臺提供者、網際網路應用服務提供者、網際網路接取服務提供者或其他網路傳播媒體業者，不得刊登或播送違反前二項規定之廣告；於刊登或播送後，始知有前開情事者，應主動或於司法警察機關通知期限內移除、限制瀏覽、停止播送或為其他必要之處置。
網際網路平臺提供者、網際網路應用服務提供者、網際網路接取服務提供者或其他網路傳播媒體業者，刊登或播送違反第一項及第二項規定之廣告，對於因誤信廣告內容或因被詐欺而受有損害者，應與委託刊播者、出資者負連帶損害賠償責任。
但已依前項後段規定為必要處置者，不在此限。
有前項應負連帶損害賠償責任，而有下列情形之一者，得減輕或免除其責任：
一、未自刊登或播送廣告行為獲有財產上利益。
二、刊登或播送廣告行為非出於故意或重大過失。
一、使人誤信其業經主管機關核准經營證券投資信託、證券投資顧問或全權委託投資業務。
二、從事投資分析之同時，有以提供有價證券投資建議為目的之客戶招攬或投資勸誘行為。
三、為有價證券投資保證獲利或負擔損失之表示。
四、引用各種推薦書、感謝函、過去績效或其他易使人誤認有價證券投資確可獲利之類似文字或表示。
五、冒用政治、財經、金融、影視、其他著名人士或公司名義，對有價證券進行推介、招攬或引誘投資。
六、與前五款相關之其他不當推介行為。
網際網路平臺提供者、網際網路應用服務提供者、網際網路接取服務提供者或其他網路傳播媒體業者，刊登或播送非屬證券投資信託事業或證券投資顧問事業者涉及有價證券投資或業務招攬之廣告，應於廣告中載明或敘明委託刊播者、出資者及其他相關資訊。
網際網路平臺提供者、網際網路應用服務提供者、網際網路接取服務提供者或其他網路傳播媒體業者，不得刊登或播送違反前二項規定之廣告；於刊登或播送後，始知有前開情事者，應主動或於司法警察機關通知期限內移除、限制瀏覽、停止播送或為其他必要之處置。
網際網路平臺提供者、網際網路應用服務提供者、網際網路接取服務提供者或其他網路傳播媒體業者，刊登或播送違反第一項及第二項規定之廣告，對於因誤信廣告內容或因被詐欺而受有損害者，應與委託刊播者、出資者負連帶損害賠償責任。
但已依前項後段規定為必要處置者，不在此限。
有前項應負連帶損害賠償責任，而有下列情形之一者，得減輕或免除其責任：
一、未自刊登或播送廣告行為獲有財產上利益。
二、刊登或播送廣告行為非出於故意或重大過失。