The Enforcement Rules of the Motion Picture Act Article 7

Aside from motion picture advertisements, the term "promotional material" as referred to in the Act refers to newspapers and periodicals, billboards, posters, still photographs, and any other materials for the motion picture taking the form of words, pictures, images, or promotional items.
中文原文 電影法施行細則第7條
本法所稱廣告宣傳品,指電影片之廣告片外,為電影片宣傳之報刊廣告、畫板廣告、海報廣告、劇照廣告及其他形式文字、圖畫、影像或物品。

English translation for reference only; the Chinese text prevails. Not legal advice.