Tobacco Hazards Prevention Act Article 9

The tobacco products, their brand names and containers shall not use or be labeled with expressions such as light, low tar, or any other misleading words and marks implicating that smoking has no harmful effects, or only has minor harmful effects on health, except for the brand names used before the implementation of the amendment of January 11, 2009.The tobacco products containers shall, at a conspicuous place on the largest front and back outside surfaces, be labeled with, in Chinese, health warning texts and images describing the harmful effects of tobacco use, as well as relevant information on quitting smoking. The area occupied by such texts and images shall not be less than 50% of each labeling surface.The regulations governing the methods, contents, places of labeling, and other requirements related to the warning texts and images and information on quitting smoking prescribed in the preceding paragraph shall be stipulated by the central competent authority.
中文原文 菸害防制法第9條
菸品、品牌名稱及其容器,不得使用或加註淡菸、低焦油或其他有誤導吸菸無害健康或危害輕微之虞之文字及標示。
但本法中華民國九十八年一月十一日修正生效前已使用之品牌名稱,不適用之。
菸品容器最大正面及反面明顯位置處,應以中文標示吸菸有害健康之警示圖文及戒菸相關資訊;其標示不得低於該面積百分之五十。
前項警示圖文、戒菸相關資訊標示之方式、內容、位置及其他應遵行事項之辦法,由中央主管機關定之。

English translation for reference only; the Chinese text prevails. Not legal advice.