Regulations for Administration of Tourist Hotel Enterprises Article 8

The name of a tourist hotel in Chinese or in a foreign languages may not be identical or similar to that of any already registered tourist hotel unless the tourist hotel has joined an international or domestic hotel chain and registered the chain membership in accordance with Article 36 of these Regulations.
中文原文 觀光旅館業管理規則第8條
觀光旅館之中、外文名稱,不得使用其他觀光旅館已登記之相同或類似名稱。
但依第三十六條規定報備加入國內、外旅館聯營組織者,不在此限。

English translation for reference only; the Chinese text prevails. Not legal advice.