Enforcement Rules of the Tobacco and Alcohol Administration Act Article 10

The term "advertising" as referred to in Article 37 of the Act shall mean propagating the content of promotion to the general public by utilizing television, broadcasting, films, slides, newspapers, magazines, flyers, posters, signboards, memorial archways, computer networks, fax, electronic videos, electronic voice, or other means.Prohibiting alcohol products, pasting posters, or using words or patterns to label or describe the alcohol products for sale inside of business places selling alcohol products, if not expanded to other places or floors and taking people who enter the room as targets, shall not be subject to the term "advertising" or "promotion" as prescribed in Article 37 of the Act.
中文原文 菸酒管理法施行細則第10條
本法第三十七條所稱廣告,指利用電視、廣播、影片、幻燈片、報紙、雜誌、傳單、海報、招牌、牌坊、電腦網路、電話傳真、電子視訊、電子語音或其他方法,可使不特定多數人知悉其宣傳內容之傳播。
於銷售酒品之營業處所室內展示酒品、招貼海報或以文字、圖畫標示或說明其銷售之酒品者,如無擴及其他場所或樓層,且以進入室內者為對象,非屬本法第三十七條所稱之廣告或促銷。

English translation for reference only; the Chinese text prevails. Not legal advice.