The Tobacco and Alcohol Administration Act Article 37
Alcohol advertisements and promotions shall be conspicuously labeled with the warning "Driving After Drinking is Prohibited," and further labeled with secondary warnings such as "Excessive Drinking Endangers Health," or other warnings, and shall not involve any of the following:1. Violation of public order or good morals.2. Encouraging or advocating consumption of alcohol.3. Targeting of children or youths, or harming the mental and physical well-being of children, youths, or pregnant women.4. Content that is deceptive, exaggerated, fabricated, or easily misinterpreted.5. Labeling, advertising, or promotions that implicitly or explicitly indicate medical or health effects.6. Other matters whose prohibition is publicly announced by the central competent authority.
中文原文 菸酒管理法第37條
酒之廣告或促銷，應明顯標示「禁止酒駕」，並應標示「飲酒過量，有害健康」或其他警語，且不得有下列情形：
一、違背公共秩序或善良風俗。
二、鼓勵或提倡飲酒。
三、以兒童、少年為對象，或妨害兒童、少年、孕婦身心健康。
四、虛偽、誇張、捏造事實或易生誤解之內容。
五、暗示或明示具醫療保健效果之標示、廣告或促銷。
六、其他經中央主管機關公告禁止之情事。
一、違背公共秩序或善良風俗。
二、鼓勵或提倡飲酒。
三、以兒童、少年為對象，或妨害兒童、少年、孕婦身心健康。
四、虛偽、誇張、捏造事實或易生誤解之內容。
五、暗示或明示具醫療保健效果之標示、廣告或促銷。
六、其他經中央主管機關公告禁止之情事。